Relentless In the Pursuit Of Innovation: Bettinardi Golf Launches 2024 INOVAI Series

Tinley Park, IL - Bettinardi Golf, maker of the world’s finest precision-milled putters for over 25 years, introduces the 2024 INOVAI Series. Relentless in the pursuit of innovation, the bold new lineup was expertly engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.

The new INOVAI lineup, which earned Gold on Golf Digest’s 2024 Hot List, features four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in multiple neck options. Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.

“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship,” said Sam Bettinardi, President of Bettinardi Golf. “The new line does exactly that with weighting that promotes higher MOI, increased consistency through Centre of Gravity shifts, and the same phenomenal feel preferred by Tour players.”

A masterpiece of functionality and form, the 2024 INOVAI Series delivers high MOI mallets with sleek head shapes and ideal visual cues. The finely-tuned perimeter weighting and Bettinardi’s proprietary Roll Control™ face milling result in Bettinardi’s most forgiving putters to date.

Key features of the bold new 2024 INOVAI Series include:


The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-centre strikes.


Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control™ face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.


The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminium back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.


Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.

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